Effective Date: May 25, 2017

I. Introduction

The MYSTART SHIELD is owned by Visicom Media Inc, which is located at 6200 boul. Taschereau, suite 304, Brossard QC, Canada, J4W 3J8. The Company as the responsible body under the Canada federal data protection law takes the protection of your personal data very seriously and will always offer you the MYSTART SHIELD and its functionality with your privacy in mind. We share the belief that privacy, when done right, is empowering, and that is why privacy is central to the MYSTART SHIELD and new functionality that we may add. Therefore we only collect data to build our products for the benefits of our users and we believe that we as a company should never have any personal data about our users unless they affirmatively provide it to us. The core functionality of the MYSTART SHIELD is to inform users what companies are tracking (“Trackers”) them on any given website so individuals can exercise personal control over that activity by blocking Trackers.

II. Basis to Collect and Use Personal Data

There is no obligation on your part to provide your Personal Data. However, if you do, we have a legitimate interest to collect and use it, namely so we can provide products or services, or complete a transaction with you.

III. Notion of Personal Data

Personal Data means any information concerning the personal or material circumstances of an identified or identifiable individual such as name and age. Non-personal data are all data that cannot be used to identify an individual, such as statistics about usage of a website.

IV. What Personal Data are collected

IP-Address: We do not differentiate between static or dynamic IP addresses – that is driven at the user level – but please see the Security section below to learn more about the security measures we take to protect data – including your IP-address – which MYSTART SHIELD collects.

V. How Personal Data are used

The use of the MYSTART SHIELD Personal Data that we collect: (i) IP-addresses are solemnly collected for geolocation purposes and analytic purposes only. (ii) User visited web site are used to provide site verdict and site ranking (see Alexa section). We never store visited web sites addresses.

VI. Participation on the Opt-In Community

What Data is Collected – In order to continue offering the MYSTART SHIELD for free, you are asked at the point of download, if you will opt-in to a data exchange relationship with us, as other of MYSTART SHIELD users have already agreed to do, giving us permission to monitor and catalogue data on the Trackers that may be following you as you traverse the Internet. There is no obligation to opt-in to this community, and if you do you can always withdraw your consent as described below. To be clear, the list of things we collect is not about you. It’s about those Trackers we mentioned in the Introduction. We don’t associate any Trackers with you or your devices. The only way we will collect this Tracker data is if you affirmatively opt-in, and when you do so, the data we collect is limited to the following:

  • The Trackers identified by the MYSTART SHIELD
  • The blocking status of the Trackers
  • Domains identified as serving Trackers
  • The browser in which the MYSTART SHIELD has been installed
  • The browser language
  • Standard web server log information like your web request
  • Whether Trackers appeared on any visited webpage
  • Ranking of the page (See Alexa)

Why the Tracker Data is Important and How it's Used: We incur significant costs in order for you to enjoy this free and valuable privacy tool, but we believe that a data exchange relationship–where you give us permission to use Tracker data and we give you a free privacy tool–is a fair way to do business. We derive value from the Tracker data by licensing it back to the MYSTART SHIELD's prior owner, who will use it, as it has done so before. We may also use this Tracker data to build or improve our other consumer privacy products. This data is not shared with any other third party except with Alexa that’s provided website ranking. This data is not used for the purpose of tracking individuals or to target individuals in order to serve advertisements to them.

Withdrawing Opt-In Consent:You can always withdraw your opt-in consent by uninstall MYSTART SHIELD using “Remove from Chrome” when right click on MYSTART SHIELD icon

VII. Collection of Other Non-Personal Data

When you download the MYSTART SHIELD it collects on an ongoing basis the following data: web browser, operating systems, and opt-in settings to share Tracker information with the Company, when an installation, upgrade, or uninstallation occurs, and whether the MYSTART SHIELD is active or engaged by you.

Data Collection: In order for Search protection to function we automatically collect non-private URLs, search queries along with search engine results pages, suspicious URLs that could potentially be phishing websites, information related to safe and unsafe trackers, and information related to the prevalence and performance of Trackers.

Data Use: The data that we collect so Search protection can work is anonymized, aggregated and transmitted through the Web Proxy Network and used to improve the search, anti-tracking and anti-phishing features

VIII. Data Processing Abroad

Although the Company is located in Canada, it partly operates out of the United States. The data we collect, personal or otherwise, are located on servers based in the United States. If you are accessing or using SHIELD DEFENSE from the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that you may be allowing the collection or transferring of your personal data in or to the U.S. However, we have a strong data privacy framework in place to ensure an adequate level of protection for your Personal Data.

IX. Security

The Company has reasonable and appropriate technical, physical and administrative safeguards in place for a company of our size and complexity to protect the data that is collected. Some of the specific security measures we take include instantly hashing the origination IP addresses using very strong encryption technology to protect your privacy, where upon the collected IP addresses and user agent information is destroyed. In addition, to further preserve your security, the MYSTART SHIELD does not collect any information on URLs beyond the path query string.

X. Contacting the Company

At any time the user has the right to object any use of his personal data and can do so by writing to the Company at the physical address provided in the beginning of the document or by emailing the Company at .

XI. Alexa (Site ranking)

THIS EXTENSION INTEGRATES CERTAIN SERVICES FROM ALEXA INTERNET, INC. ("ALEXA"). THE EXTENSION MAY EXCHANGE DATA WITH ALEXA IN ORDER TO PROVIDE: (A) INFORMATION TO YOU ABOUT THE WEB PAGES YOU VIEW (ranking information, for example) AND (B) BASIC INFORMATION TO ALEXA ON YOUR USE OF THE EXTENSION, INCLUDING THE IP ADDRESS OF YOUR COMPUTER, THE URL OF THE WEB PAGES YOU VISIT AND, BECAUSE THE EXTENSION COMMUNICATES VIA HTTP, DATA TYPICAL OF NORMAL HTTP COMMUNICATIONS, SUCH AS USER AGENT AND OPERATING SYSTEM, WILL BE COMMUNICATED. You may disable the portion of the EXTENSION that allows exchange of data with ALEXA, by accessing the "Options" Page (in the EXTENSION menus) and removing the "Alexa" button from the interface of the EXTENSION. If you do so, however, you will no longer have access to the information (like ranking) available from ALEXA about the Web pages you view, whether or not the EXTENSION is installed. ALEXA does not and will not attempt to analyze Web usage data it obtain through the EXTENSION to determine the identity of any particular EXTENSION user. However, ALEXA may aggregate and analyze the information it collects through your usage of the EXTENSION to improve its service and to prepare reports about aggregate Web usage. ALEXA knows that you care how information about you is used and shared. ALEXA appreciates your trust and undertakes to deal with your personal information carefully and sensibly. Information transmitted to ALEXA through your usage of the EXTENSION is subject to ALEXA's Privacy Policy. Please read ALEXA's Privacy Policy, which is incorporated into and made a part of this Agreement, to understand how ALEXA may use the information collected through your usage of the EXTENSION. To read ALEXA's Privacy Policy, please refer to ALEXA's Web site, at the following address: Please indicate your understanding and agreement to this Agreement, and the ALEXA Privacy Notice and Agreement, including the ALEXA Privacy Policy, by clicking the button below. If you do not accept the terms and conditions of this agreement, you may click the "CANCEL" button below but you will not be allowed to use the EXTENSION.

XII. Changes to Privacy Policy

We may occasionally change this Privacy Policy and when we do, we will also revise the “Effective Date” at the top of the Privacy Policy. If we make any material changes to our Privacy Policy, we will try to inform you via MYSTART SHIELD. Ultimately, however, it is your responsibility to periodically review this Privacy Policy to stay informed about our data practices and any changes to them. Your continued use of the MYSTART SHIELD constitutes your agreement to this Privacy Policy and any changes to it.